For three days I observed some 20 Senegalese, mostly pharmacists, wrestle with the complexity of the pharmaceutical supply chain. The chain requires that numerous actors, each with their own needs and motives, work flawlessly together to bring the medicines to the people who need them.
Aside from the actors there are also many places along the chain where things can go wrong, or not happen at all. The last kilometer has become a bit of a rallying cry. It’s a concept that sounds simple but is very complex. When I asked why that last mile doesn’t see as many good quality products as it should, there were many opinions which led to heated debates. Not knowing much about the supply chain, and not being a pharmacist, I focused on the dynamics between the teams to see whether some of the causes of the problems could be traced to the way the talked with each other. So I held up a mirror from time to time and things quieted down and there was a pause for reflection.
To the puzzled looks of the hotel staff I had said I wanted the chairs placed in front of the tables, set up in U form, not in back. I explained that the tables formed a barrier between the participants and that it also invited people to place their laptops and (multiple) phones on the tables so they could monitor incoming emails and text messages. This is the new addiction of our times (“let me check my phone to see if anyone, anywhere, wants me for something.”)
After the initial surprise about the setup people sat down. But before we started they had already placed their phones and laptops on their knees – habits are hard to break. We discussed how we were going to work together these three days. They agreed that having various devices open was not such a good idea. One by one the laptops disappeared. The phones was another story. I had made sure that no one had a relative in a hospital somewhere, or was close to dying or giving birth,. Despite the commitments, cellphones kept ringing, people answered them, and many couldn’t help themselves to check messages regularly.
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